Mercado Libre Shuts Down Mercado Coin, Ending Loyalty Crypto Experiment
E-commerce giant Mercado Libre is discontinuing Mercado Coin, its homegrown cryptocurrency launched nearly four years ago to reward customer engagement. Beginning April 17, users will no longer be able to buy, sell, or earn cashback rewards in the token, marking the end of the company’s branded digital asset initiative. Mercado Pago, Mercado Libre’s digital wallet…
