MicroStrategy Now Holds $63 Billion in Bitcoin—Here Are Its Biggest Buys

MicroStrategy Now Holds $63 Billion in Bitcoin—Here Are Its Biggest Buys

MicroStrategy has cemented its position as one of the largest corporate holders of Bitcoin, with its total holdings now valued at approximately $63 billion. The business intelligence software company has systematically accumulated Bitcoin over the past several years, transforming itself into a de facto digital asset investment vehicle.

The company’s Bitcoin strategy began in 2020 when CEO Michael Saylor announced the first major purchase. What started as a controversial move has since become a defining characteristic of MicroStrategy’s corporate treasury strategy. The company has made dozens of acquisitions, ranging from modest purchases to massive multi-billion dollar buys.

MicroStrategy’s largest Bitcoin purchases have moved markets and captured investor attention. Each acquisition adds to the company’s overall position, making it one of the most Bitcoin-heavy corporations in existence. The timing and size of these purchases often correlate with Bitcoin price movements and broader crypto market sentiment.

The $63 billion valuation reflects both the quantity of Bitcoin MicroStrategy owns and the significant appreciation of Bitcoin’s price since the company began accumulating. This massive position means MicroStrategy’s balance sheet is heavily exposed to Bitcoin volatility. Any significant price movement in Bitcoin directly impacts the company’s financial standing.

Investors view MicroStrategy as a leveraged play on Bitcoin’s price movement. The company’s stock has become increasingly correlated with Bitcoin itself, rather than traditional software company metrics. This dynamic attracts crypto-focused investors who want exposure to Bitcoin through traditional equity markets.

The company has funded its Bitcoin purchases through a combination of debt offerings, equity sales, and operating cash flow. MicroStrategy has issued convertible bonds and regular debt to finance acquisitions, betting that Bitcoin’s long-term appreciation will exceed the cost of borrowing. This strategy assumes Bitcoin will continue climbing in value.

MicroStrategy’s approach represents a high-conviction bet on Bitcoin’s future. The company is essentially betting its financial stability on Bitcoin becoming an increasingly valuable asset. This all-in strategy differs sharply from other corporate Bitcoin holders who typically maintain more conservative positions.

The company regularly announces new Bitcoin purchases through official statements and SEC filings. These announcements often send ripples through the market, with some viewing them as bullish signals for Bitcoin’s trajectory. Others see the strategy as excessively risky for a publicly traded company.

As of January 2026, MicroStrategy’s Bitcoin holdings represent a significant portion of the company’s total assets. The valuation demonstrates how dramatically Bitcoin’s price has risen since the company began accumulating in earnest. Whether this strategy ultimately proves brilliant or reckless remains to be seen by the market.

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