Goldman Sachs Eyes Crypto, Tokenization and Prediction Markets as Key Growth Areas

Goldman Sachs Eyes Crypto, Tokenization and Prediction Markets as Key Growth Areas

Goldman Sachs is significantly increasing its focus on cryptocurrency-adjacent technologies, including tokenized assets and prediction markets, according to CEO David Solomon during the firm’s fourth quarter earnings call Thursday.

Solomon revealed that Goldman Sachs has assembled large internal teams dedicated to exploring how tokenization, stablecoins, and prediction markets could expand the bank’s trading and advisory operations. “They’re both things that we have an enormous number of people at the firm extremely focused on: tokenization, stablecoins,” Solomon said.

The Wall Street giant is deploying “a big team of people spending a lot of time with senior leadership” to determine how these emerging technologies can “expand or accelerate” Goldman’s business model, according to the CEO.

Prediction Markets Meetings Underway

Solomon disclosed that he personally met with leaders from the two largest prediction markets platforms during the first weeks of 2026. While the CEO did not identify specific companies, his emphasis on regulatory frameworks suggests meetings with CFTC-regulated platforms such as Kalshi or Polymarket.

“I’ve personally met with the two big prediction companies and their leadership in the last two weeks and spent a couple of hours with each to learn more about that,” Solomon stated. Goldman has additional teams working directly with these prediction market firms to evaluate potential business opportunities.

The CEO acknowledged seeing clear pathways where prediction markets could intersect with Goldman’s existing business. “We can certainly see opportunities where [prediction markets] cross into our business, and we’re very focused on understanding that,” he said.

Washington Policy Engagement

Goldman Sachs is actively engaging with policymakers in Washington regarding cryptocurrency regulation. Solomon recently traveled to the nation’s capital to discuss matters related to the Digital Asset Market Clarity Act, a significant legislative proposal for the industry.

The Clarity Act has emerged as a critical bill for the crypto sector, though it has faced delays due to disagreements between traditional banking institutions and cryptocurrency companies over issues including yield and rewards offerings for stablecoins.

“There’s a lot going on in Washington right now with the Clarity Act. I was actually in Washington on Tuesday speaking to people about things that we think are important to us in the context of the framing of that,” Solomon explained.

Adoption Timeline Remains Uncertain

Despite Goldman Sachs’ growing enthusiasm for these technologies, Solomon cautioned that widespread adoption will likely require considerable time. The CEO acknowledged the gap between industry optimism and realistic implementation timelines.

“Sometimes there’s a lot of reason to be excited and interested in these things, but the pace of change might not be as quick and as immediate as some of the pundits are talking about,” Solomon noted. He emphasized that Goldman remains committed to developing expertise in these areas, stating, “But I think they’re important, real, and we’re spending a lot of time [on them].”

Goldman Sachs’ strategic focus on tokenization and prediction markets reflects broader institutional adoption trends within traditional finance, as major financial services firms increasingly explore cryptocurrency and blockchain-related opportunities.

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