Bitpanda is pushing deeper into traditional finance by adding approximately 10,000 stocks and exchange-traded funds (ETFs) to its platform, marking another major step in the crypto industry’s shift toward universal exchange models.
The Vienna-based crypto exchange will launch access to real stocks and ETFs beginning Jan. 29, allowing users to trade both digital assets and traditional financial products within a single app. Bitpanda stated that the expansion represents the “next evolution” of its platform following its founding 11 years ago.
Trades in stocks and ETFs will carry a flat fee of 1 euro ($1.17) per transaction, with no additional charges for order flow, custody, or withdrawals. The offering will be available across the entire European Union.
“Eleven years ago, we made crypto simple and secure for everyone. Now comes the next evolution, for Bitpanda and for the financial market: for the first time, we’re bringing all markets and asset classes together in a single app,” said Eric Demuth, chairman and co-founder of Bitpanda.
It follows a trend among major cryptocurrency exchanges to increasingly target what research firms call the “super app” race, seeking to consolidate multiple asset classes under one platform to attract larger investor bases.
Kraken announced in April 2025 that it would offer 11,000 US-listed stocks and ETFs with commission-free trading as part of a “phased national rollout.” Coinbase also launched stock trading at the end of 2025 and rebranded its wallet app as an “everything app,” positioning itself to enable 24/7 trading of stocks, ETFs, and cryptocurrencies.
Crypto research firm Delphi Digital called this phenomenon an “aggregation era,” predicting that value will shift from protocols to platforms with the largest user bases and most trading products.
The crypto exchange sector has increasingly moved toward offering traditional financial products alongside digital assets. This strategy aims to simplify investing across asset classes and reduce friction for users seeking exposure to multiple markets.
Bitpanda’s expansion comes as regulators in Europe continue to scrutinize cryptocurrency platforms. The platform operates under European licenses and must comply with regulatory requirements across the EU member states where it offers services.
The launch signals that the boundaries between traditional finance and cryptocurrency trading continue to blur, with established crypto platforms now competing directly with traditional brokerages and fintech companies on their core offerings.
See also: Bitcoin falls below $90,000 as U.S.-Europe Trade Tensions Weigh on Crypto Stocks
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